Then they all left before the screening started, in solidarity with the union. First the event was moved up an hour, so that the cast full of boldface names - including Matt Damon, Emily Blunt, Robert Downey Jr., Florence Pugh and Cillian Murphy - would be able to walk the red carpet. “Oppenheimer” is one of the summer’s most anticipated films, a movie that theater owners have been pointing to - along with Greta Gerwig’s “Barbie” and the latest “Mission: Impossible” chapter with Tom Cruise - as one that could pump some life into a struggling business.īut at the premiere at the Odeon Theater in Leicester Square, it was clear that the strike would have an impact. A few hours earlier, the director Christopher Nolan’s starry “Oppenheimer” was premiering in London. That was apparent even before the actors’ union announced on Thursday that it had approved a strike. “Ultimately, that’s expensive,” she continued, “especially in the summer, where there’s very little advertising that you can actually buy that’s going to capture large groups of people.” “When you don’t have any form of publicity, which is free to a certain extent, you have to try to make up that noise. “It’s going to be expensive, because the only other way to compensate for the lack of publicity is to buy more noise,” Terry Press, a top Hollywood marketer, said. And on Thursday, after announcing the strike, the union released its rules for its membership. SAG-AFTRA officials convened conference calls with Hollywood’s top agencies and publicists this week to explain the strike rules for both the production and the promotion of coming projects. That means no appearances, either online or in person, including at the Comic-Con International next week in San Diego, many of the fall film festivals, and any movie premieres or television promotional events. With SAG-AFTRA, the actors’ union, on strike as of Friday, its 160,000 members are officially barred not only from acting in projects involving the major Hollywood studios but also from engaging in any publicity efforts for films and TV shows that have already been completed. And that was when actors could promote their films. The opening comes on the heels of another “eatertainment” complex arrival that quickly fizzled in Dallas, with Punch Bowl Social Forth Worth lasting slightly less than three months in a multi-million dollar space.It has already been a difficult year for movie theaters, with the North American box office down roughly 20 percent from last year. Strike + Reel/official photo Bar-friendly fare at Strike + Reel. Dallas-based Entertainment Properties Group, Inc.’s other entertainment-meets-dining brands include PINSTACK and iT’Z Family Food & Fun. Highlights include “Epic Cheese Fries” loaded with tater tots, pepper jack, applewood-smoked bacon, chopped brisket, chorizo, fried jalapeños, queso, jalapeño ranch, pico de gallo and scallions Buffalo Chicken pizza a Cuban panini and a diet-busting dessert dubbed the The Titanic, built with massive scoops of ice cream, bananas, berry compote, chocolate and strawberry syrup, whipped cream, and brownies. Guests can eat and drink lane-side, in a movie theater recliner, or at Strike + Reel’s restaurant. Strike + Reel/official photoĪlong with shareables, pizza, handhelds, main plates, salads, desserts, and a kid’s menu, adults can choose from cocktails like a Mezcal Manhattan and martini, along with 24 draft beers, 12 tapped wines, and boozy shakes. Indoor activities include rock climbing, bumper cars, a high ropes course, two-level Xtreme laser tag, and over 150 arcade video games. The 90,000-square-foot North Texas newcomer houses 24 bowling lanes and eight dine-in movie auditoriums outfitted with heated recliners under one roof. All-day hours are Sunday to Thursday, from 10 a.m. Strike + Reel, named after its starring bowling and cinema attractions, opened on Thursday, December 19 ( 5902 N. Garland just got a ridiculously large destination to dine and drink while catching the latest blockbuster flick or rolling a strike.
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